Increasing sales in a troubled economy requires rethinking your strategies.  The most common mistake is to radically reduce prices in order to stimulate your customer base, but this simply cuts into your profits with the result that you’re working harder and making less.  Your customers sense your desperation and they hold off, waiting for even better deals. And even though it costs 5 to 10 times as much to acquire a new customer as it costs to retain an old one, companies still spend way too much money on prospecting. It’s a vicious circle but there are better ways.

Our clients are often amongst the highest priced sellers in their industries.  They are able to maintain a healthy margin because they have learned the tried-and-true methods for increasing sales.  They became more customer-centric. 

They learned the importance of cross-sells, up-sells and referrals in generating immediate profit increases.  They taught their people to do better needs analyses with both customers and prospects to replace mere transactions with deeper and closer long-term relationships.  And they learned to identify and let go of those customers and prospects who drain resources by churning revenue but not generating profits.  

When you work with Managing 4 Profit, you’ll learn how to re-focus and re-energize your sales force, teaching them how to go past price to build the truly profitable relationships your customers want. Our systems of best practices are distilled from broad real world experience in growing sales coupled with extensive knowledge of the best methods for instilling these skills in your staff.  We replace the usual two phase sales training program with a three plus phase program.    

Like all good sales management programs we start with discussions of your goals, objectives, strategies, current tactics, personnel and customer issues.  Then we perform “industry” surveys, without identifying you as the client, to find out what your best prospects and customers want and how to reach them with an effective, total message.  Then, with your approval, we design and deliver training programs for sales associates.  At the same time, to get the greatest, lasting impact we provide separate programs for management on planning, building, motivating, mentoring, monitoring and compensating your team for maximum results.

But the final difference is what makes our programs so powerful.  While “classroom” training is good, real-world experiential training is better.  We actually go out as part of a team with your people (especially those who will be on the internal continuing improvement team) and work with them -- in the field or at their desks -- to bring the techniques into everyday use, showing them how much more successful they can be.

Take a look at the details of our 3 Part Sales Training Program by clicking here.

See what a Corporate Retreat includes and what it can do for you.

See what a Marketing/Management Review includes and what it can do for you.

Give us a ring (800-959-9100) or e-mail us with a time that is convenient for you and we’ll talk about how best to help resolve your sales issues.